HOT SPOTTING

App Creation & Development

Developed brand from scratch for new shopping app called "Hot Spotting" which featured clothing recognition software for a private company based in China. Provided content from New York Fashion Week, and sourced information for where to purchase similar items featured. Developed marketing, list of fashion influencers, established editorial content, created press kit, studied competition, and started a buzz thru social media ensuring campaign and content was fully optimized to support measurement and advanced analytics efforts.